[ Tips ] 一分鐘使用導覽
商品編號： F1010E 出版日期： 2010/10/01 作者姓名： Nelson, Leif;Berinato, Scott 商品類別： Marketing 商品規格： 3p 再版日期： 地域： 產業： Television broadcasting 個案年度： -
商品敘述：
Do ads that break into your television programs annoy you? Surprising new research by the Haas School''s Leif Nelson reveals that commercials may actually make your viewing experience more enjoyable. In recent studies he conducted, subjects rated programs with ads much higher than programs without them. The phenomenon at work here is adaptation: The longer an experience lasts, the more people get used to it, and the less they enjoy it. But if that experience is interrupted (for instance, with a commercial), people''s initial feelings of pleasure are retriggered.
涵蓋領域：
Advertising;Advertising media;Consumer behavior
相關資料：
哪些人也有訂購？